Since the end of 2020, the market has seen both offline events and online promotion campaigns. In January 2024, the third round of roadshow events named "Connecting with AlUla" was rolled out at all primary markets. These events aimed to bridge the AlUla ecosystem with the over 100 luxury distribution partners through one-on-one appointments for the first time. It lays a solid foundation for cooperation in creating high-quality products and welcoming Chinese travellers. In addition to the in-person communication, panel discussion sessions were held to help educate the AlUla stakeholders on Chinese culture, tourism trends, the travel company's business model, and Chinese traveller behaviours.